Enterprises can achieve this through VI design purposes. Internal and with the consent of staff identity, a sense of belonging, strengthening the cohesion and foreign enterprises establish an overall resource integration, control of the enterprise message to the audience, through visual code, and continuously enhanced the awareness of the audience to gain recognition.
Some of the world's renowned multinational corporations such as the United States General Motors, Coca-Cola, Canon of Japan, Bank of China, etc., without exception, have established a set of sound corporate image recognition system, they can become invincible in the competition, and scientific and effective visual communication to do with. Over the past 20 years, some domestic enterprises have gradually introduced image recognition system, the earliest Titan, Jianlibao, and later the Konka, Skyworth, Haier, also in practice has been successful. In China's emerging market economy system, the long-term development of enterprises in order to effectively essential to the image recognition system, which has become the run-up of enterprises take off.